1643 Merrimac Trail, Williamsburg, VA 23185
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2021 Publishing Schedule

We’re churning out more than two dozen exclusive reports in 2021, including newly revised ad-spending forecasts in early spring and an early glimpse at local advertising forecasts for 2022 this fall, just in time for budget season. Here is our schedule (subject to change as the marketing environment and economic conditions dictate).

  • Monthly topical reports from our panel surveys
  • “Inside the Minds of” insights to be published in Q1 on ad-buying habits of:
  • Newspaper Buyers (2/10/21)
  • Broadcast TV Buyers (2/11/21)
  • Streaming Video Buyers(2/17/21)
  • Streaming Audio Buyers (2/18/21)
  • Radio Buyers (2/24/21)
  • Franchise Owners (2/25/21)
  • Marketing “Masters” (3/3/21)
  • Health Care Providers (3/4/21)
  • Direct Mail Buyers (3/10/21)
  • Outdoor Buyers (3/11/21)
  • Home Services Cos. (3/17/21)
  • Pinterest Users (3/18/21)
  • Benchmarking Local Media’s Digital Ventures. This annual, data-rich report provides analysis on how much digital revenue is generated by radio stations, TV stations, cable companies, and newspapers, and shows how much digital advertising is available to them in each U.S. market.
  • Annual Real Estate Adverting Outlook
  • Annual Automotive Advertising Outlook
  • Local Advertising Outlook for 2022. Published in early fall, Just in time for budgeting, with forecast for every U.S. market
  • Results from our Spring/Summer 2021 Local Advertiser Survey. Insights into what thousands of ad buyers are doing as they look beyond the pandemic, published in late summer.
  • “Inside of the Minds of” Part II, looking at their plans for 2022, published in the fall.


Subscriptions include exclusive webinars and free consultation calls with an analyst to discuss the findings. Plans start at $3,150 per year for a single-seat subscription.  For information, email us at info@borrellassociates.com  or call 757-221-6641.