1643 Merrimac Trail, Williamsburg, VA 23185
+1 757 221-6641

The Compass

points to the money in your market

How are you calculating your market shares?
How do you target your likeliest prospects?
Why should prospects want to talk with your salespeople?
Why should the best salespeople work for you?

Compass gives you solid answers to these critical questions

It provides unlimited online access to Borrell’s estimates of local and national spending on advertising and promotions directed to consumers in your market.

  • Spending by each of 100 local business categories
  • Across more than 30 marketing channels
    • Traditional Media
    • Digital formats
    • Promotions
  • For each year 2011 through 2021
  • For each of the counties that define your markets
Compass is used by hundreds of local media companies, and the methodology behind it has been under development for more than 20 years.

Generate more ad sales immediately

Give besieged advertisers a reason to call back and set appointments

Estimate a prospect’s total local marketing spend

Be better marketing consultants

Increase sales team confidence and enthusiasm (“it’s our secret weapon”)

Guide and track your sales strategy

Track market shares

Set achievable goals

Identify business categories likely to be good sales prospects

Receive outstanding support

Free webinars to walk your team through the features of the Service

Compass User-group webinars to updates

Continuous Improvement from Client Feedback

Countless configurations

Any collection of US counties that describe your market area(s)

Corporate roll-ups of individual market data

Sub-sets of the Service available to fit your budget

Looking for market-level advertising stats?